Who i am
About Me
I am an accomplished sales marketer, working in the digital advertising space for over ten years at tech companies and media agencies. I have a firm understanding of creating, executing, and measuring holistic marketing strategies for both B2B and B2C clients. I pride myself on my relationship management abilities, building and maintaining partnerships with a portfolio of accounts, agencies, 3rd party vendors, and numerous cross-functional partners. I am a true team player, sharing discoveries and resources to maximize leverage and pushing colleagues to perform their best with encouragement and contagious positivity.
wHAT I CAN create
Projects
Path to IPO Narrative
I worked with the Content and Insights team to develop a narrative of strategies to guide customers through each stage of the IPO journey: reaching the right audience before filing, staying top of mind during the quiet period, and building momentum for sustained sales growth post going public. I've presented it to both of my clients, receiving positive feedback and planning strategy sessions.
Co-Sponsored Web Series
When my client was looking for new, creative ways to sponsor content on and off-platform, I helped develop a Conversation Series focused on hot topics for their target audience with articles, videos, and social posts in partnership with WIRED.
The Intersection of Paid & Organic Marketing
In response to marketing freezes during the pandemic, I compiled key stats, insights reports, product updates, and case studies to showcase how brands can take advantage of LinkedIn’s organic offerings to supplement small budget buys. The Senior Director of Marketing Solutions shared the resource with the global sales org and the Content team has developed two new iterations in the time since.
wHAT I CAN plan
Events
[Webinar] LIT on LinkedIn
I sat down with Bombora and Outreach, one of my clients, for a webinar to discuss how to best incorporate Intent data into LinkedIn targeting and why it is so effective in elevating ABM efforts. The webinar helped Chelsea strengthen her relationship with a key decision maker at Outreach and garnered 500 registrants who each received a free ring light for signing up!
LinkedIn Social Day
To establish new relationships, I scheduled a March Madness-themed day of activities for one my clients in the Raleigh-Durham area, including a barista with custom LinkedIn coffees, a presentation on Breakthrough Content, professional headshots, and a LinkedIn Best Practices session with 1:1 profile review and consultation. Of course, there were plenty of branded pamphlets, snacks, and swag to leave a lasting impression on the 175 attendees.
Design Thinking Panel Discussion
During an on-site team training, I helped introduce the team to the process and mindset of Design Thinking, highlighting the 5 phases and what each entail. The session concluded with a moderated panel discussion with Reem Abeidoh, former Senior Director of Enterprise Marketing, Anthony Risicato, Head of Global Channel Sales, and Abdullah Haydar, Research & Design Lead.
what I do outside the day-to-day
Side Hustles
3C Win Wire Recognition Lead
In an effort to boost department-wide recognition, I developed the Win Wire program, highlighting 3 stories of impact each quarter through podcast interviews and one-sheeter case studies. I branded the effort, designing a logo, a new submission process, and a webpage for all past winners and resources.
Social Impact Editor-in-Chief
As a part of the Social Impact Committee, I volunteer to organize and present profile best practice workshops for underserved communities in the NY area. I also head up all comms including the monthly newsletter sent office-wide with nonprofit spotlights, program updates, and upcoming events.
Culture Council Event Coordinator
I have been a part of the Culture Council for 4 years now, fostering connectivity across the org. Most recently, I planned an in-person volunteer activity where we made 350 sandwiches for local homeless shelters. I also started monthly virtual Coffee Chats where randomized groups were provided topics to discuss, and I designed the logo above to promote it.
Experience at LinkedIn
SEPT 2022 - PRESENT
AUG 2020 - AUG 2022
FEB 2018 - JUL 2020
LEAD CLIENT SOLUTIONS MANAGER
- Recently promoted due to exceeding expectations across leadership, leverage, and results, our three core performance review metrics.
- Manage the entire sales process for particular buying groups, consistently winning our team-wide Pitch competition 3 halves in a row with high scores for storytelling, ideas, & empathy.
- Leaning in on sales enablement, helping to interview potential new hires, as well as formulated training sessions and materials as an Onboarding Buddy.
SENIOR CLIENT SOLUTIONS MANAGER
- Renew and grow client investments through campaign intelligence and strategy consultation by identifying areas where LinkedIn can provide more value.
- Partner with cross-functional teams across Insights, Marketing, Media Operations, etc. to ensure client success and solve for client challenges.
- Drive new product adoption and partner technology integration to enhance performance and efficiency
CLIENT SOLUTIONS MANAGER
- Built trusted relationships with clients by leveraging knowledge of online media and providing best-in-class customer experience.
- Supported customer throughout activation with education masterclasses and platform demonstrations.
- Proactively analyzed customers’ advertising campaigns and marketing programs with targeting and content recommendations, pacing and performance optimizations, and insights-driven ROI reporting.
- Collaborated with product teams to improve service offerings and campaign management tools and ensure our customer needs are met.
what people are saying about me
References
"Chelsea is a GO GETTER! She is extremely intelligent, well-spoken, and organized. Chelsea always has a smile on her face and consistently provides extremely high-quality work. At Grey New York, she was always a co-worker we could rely upon when faced with tight client deadlines. I would highly recommend Chelsea as a Marketer and hope to work with her again in the near future."
Shannon May
MANAGER, grey group
"I had the absolute joy of working alongside Chelsea at Pandora Media. From my first day in the office Chelsea offered her guidance, support and a smile. As my mentor she not only took the time to train me, but made it an effort to make my new work environment a comfortable one. As I worked alongside Chelsea, I noticed she was always the first to volunteer to help others, take on a new project, or lead our team in trainings. There was never a task too big or too small that she wouldn't take on. Chelsea's work ethic is one I strive to mirror in myself; her patience, wisdom, calm demeanor and brilliance makes her an irreplaceable worker. Chelsea is an immense asset to any work place and is the player that you want on your team.."
COWORKER & MENTOR, PANDORA
Mic drop
REACH ME
Chelsea Meade
chelsea.meade2@gmail.com
connect with me
WANT TO SEE MORE?